A guide to vector vs. raster graphics and logo file formats: what they mean, who needs them, where they should be used and why. Download our free Quick Guide to Logo File Formats PDF!

Your logo is the visual foundation of your brand identity. Learn why it's important, what makes it good, and how to create one to empower your small business.

Read about our recent Design Powers team style session and color analysis with Melany Carlos from House of Colour!

Personal branding photography and what you can expect when you hire a professional fashion stylist, brand photographer, hair stylist and makeup artist.

Read the blog post to learn about Design Powers' rebranding strategy including redesigning our interior home office space!

Brands with conviction have purposes that fuel their business. They express company values by taking actions that positively impact the world. People connect with brands that live, breathe and inspire their convictions.

Typography is vital to your small business website design, brand, comprehension and messaging. Learn how to optimize the typography to improve the look and readability of your website.

Ever wondered how you can build a successful brand? Want to know how you can build more trust with your clients? Find out in our latest blog post.

The Arlington Chamber of Commerce, a non-profit organization started in 1924, selected Design Powers to redesign their logo. This case study will give you an insight into the logo design process and what to expect when you hire a professional designer to create a lasting mark.

It’s hard to do it all - here’s how you can drive your sales through the roof by branding your own business personality and serve the people you were meant to.