Website goals and marketing objectives are an essential part of your business strategy. Setting and accomplishing site-specific goals will help you track your website's growth and your business's success.

A guide to vector vs. raster graphics and logo file formats: what they mean, who needs them, where they should be used and why. Download our free Quick Guide to Logo File Formats PDF!

Are you about to hire a web design firm? STOP and read this updated blog post about what to ask before hiring them. Many people have thanked us for this information, and some have even hired us after reading it. Get the confidence you need to move forward to fulfill your website needs.

Your logo is the visual foundation of your brand identity. Learn why it's important, what makes it good, and how to create one to empower your small business.

Learn how domain names and websites work together. Understand the differences between domain registration vs. hosting and transfer vs. connection. Learn about DNS records and read domain name FAQs.

Website legal policies help protect you and your website visitors. At the very least, you should consider the personal identifiable information of visitors and have up-to-date legal policies to avoid privacy-related fines, and lawsuits.

When browsing a website, people need easy navigation, attractive design, and relevant content. Make these 7 helpful features a priority to increase your web traffic and create a great user experience.

Learn how to strategize your brand messaging, structure your writing, best writing practices for SEO and accessibility, and write your website page content! + Get a FREE visual sitemap (interactive PDF) and website content writing template (Google Doc)!

Elevate your A&E firm's online presence and establish a strong foundation for business growth by incorporating professional brand strategy, writing, photography, brand identity and web design into your site to achieve results.

Google Business Profile (GBP) is the best tool for businesses to manage their online presence across Google Search and Maps. Learn how to optimize your profile to build trust and boost website visits. Download our free GBP 20-page PDF with an interactive quick review checklist, bookmarks, and helpful links!

Thinking it may be time to rebrand your company’s website? Not sure that it’s worth the investment of time and money? In this blog post, we explain: 3 reasons why your business might not have a website, 5 signs that are signaling your current website is outdated, and the top 7 benefits of having a well-designed website.

While there are many different platforms and software out there that will work, this is some of what we use (and love) at Design Powers! Learn about some new tools and tech that will help efficiency and productivity, streamline processes, improve client experience, and increase collaboration among employees!

Squarespace is often the perfect solution for small business websites and online stores with limited product lines but it isn’t for every business. Here’s why we recommend Squarespace and why it may be the right platform for you.

A well-designed logo isn’t the only indicator of a successful business, but a thoughtful, eye-catching logo design will help you establish yourself as a reputable brand in a competitive space.

Websites are essential to growing your business.  We help small businesses create their online presence and functionalities to streamline and improve processes. We recommend you create a website or upgrade your website if it’s outdated. Read the 7 reasons why every small business needs a website.

Burnout happens for lots of reasons. The Great Resignation is a direct result. Here are our tips to banish burnout: practice self-compassion, and allow yourself some downtime. Hint: Go outdoors in nature!

Logo design can be a representational or abstract illustration of a concept or a typographic treatment or both. If executed well, both illustrative or typographical can be effective. But, to create a memorable logo you must have a thoroughly researched idea of what the logo will communicate. The story always comes first.

Improve your image quality and website performance by choosing the right image file format! Learn why the image formats you use matter, key differences, file types and when to use each format in order to provide the best possible user experience to your website visitors.

12 SEO best practices for URLs. URLs are the building blocks of your website. Learn how to optimize your URLs to increase your website traffic, appear more trustworthy, and make your links easier to share!

Design Powers won the 2020 Best Home-Based Business Award from Arlington Chamber of Commerce. We wouldn't be here without our wonderful clients and colleagues. Thank you.

Typography is vital to your small business website design, brand, comprehension and messaging. Learn how to optimize the typography to improve the look and readability of your website.

Increase your small business website search engine ranking with these 5 basic SEO tips.

A how-to guide created for Squarespace version 7.0, however, the information still applies to Squarespace 7.1 and search engine optimization (SEO) in general. Creating, managing, and writing a blog with high-quality relevant content that people find helpful is the best blog and organic SEO strategy.

Have you tried writing your own content & don’t know where to start? Cut the stress and hire a professional content writer to do it for you.

When it comes to a website’s success, a good layout is essential. It may not be sexy, it may not be fun, but your site’s layout serves the most important role when it comes to giving your visitors a user-friendly experience.

Debating if you should DIY your website or hire a professional? Read this list of pros and cons to DIYing AND hiring a website designer to decide what to do.

Is your business website responsive? If you haven't made your website mobile-friendly, you should. The majority of users coming to your site are likely to be using a mobile device. Learn about responsive web design, why it's important and how to test for it.