Power Play Blog
Read our blog posts for insights about brand identity, website design/dev, and online marketing strategies to build online authority and search engine optimization.
But that’s not all. We also get personal because what happens outside of client work directly affects and reflects the quality of the work we do for our clients. We care and are invested in not only our industry's best practices but every aspect of our client’s online presence. If you just subscribed to Power Play, thank you! We welcome your questions, suggestions and/or comments.
Your Google Business Profile Got Disabled or Suspended. Now What?
A suspended Google Business Profile can cause big problems for your business. Learn what to do to get a suspended GBP back online with Design Powers.
Starting a Business in 2025? Start Here.
Ask yourself these 7 important questions before you quit your job, then the 12 things you must do first to get a jump start on your path to entrepreneurship. Download our thoughtful, interactive workbook to help you start making incremental goals and building boss habits.
WordPress vs Squarespace: How to Know Which One is Right for Your Business
There’s a core element to your website: the platform you build it with. What’s better—WordPress or Squarespace? The answer depends on what you need your website to do. Read our pros and cons to both website building platforms.
9 Tips to Prepare for a Fashion Photo Shoot
Evelyn had the opportunity to do a 40 Over 40 Fashion Photoshoot. Her first thought was, "NO WAY," but she reconsidered. Read about her motivations, preparation and trepidation! Plus, tips for getting ready to do your fashion shoot!
How to Get Online Reviews and the 9 Reasons Why They're Important
In the age of the internet, we no longer have gatekeepers deciding what information we have access to. Nowadays, when selecting a service or a product, we’re more sophisticated and have more requirements and options. Learn more about how you can get more positive reviews for your business and why they're imperative for your online reputation and bottom line!
Organic vs Paid Search: A Guide to Understanding the Differences
Paid vs. Organic are the two ways to get traffic to your website on search engine results pages (SERPs). Each method involves different strategies, costs, and considerations.
How a Successful Website Rebrand is a Second Chance at Happiness!
Learn the Top 7 Essential Steps to Establishing a Successful Web Design Relationship and how to maintain a long-term, profitable partnership once your website goes live!
Can AI create a logo as good as a professional graphic designer?
With all the buzz about Artificial Intelligence (AI), we wanted to see what it could produce using a recent client creative brief for a logo design we just completed. Read our blog post to find out the results!
How traveling benefits your business.
Traveling is an important part of life, especially if you own a business. Evelyn highlights 9 surprising reasons why every entrepreneur should travel and how they directly correlate to success in business!
Is it Working Remotely or Remotely Working?
Our newest DP team member, Gen-Z graphic designer Vanessa Powers, writes about the positives and the negatives of what it means to start a career working remotely.
Does Good Web Design Really Make a Difference? Stats Say Yes!
If your website is your online storefront, the design is like your expert receptionist working the front desk: guiding your clients smoothly through, providing clarity by answering their questions, and demonstrating the skill and care you put into the services you provide.
Are you ready to rebrand? We did! (Part Three)
We rebranded our content messaging, logo and web design and website. This covers our process and all the things leading up to it.
Are you ready to rebrand? We did! (Part Two)
Personal branding photography and what you can expect when you hire a professional fashion stylist, brand photographer, hair stylist and makeup artist.
Are you ready to rebrand? We did! (Part One)
Read the blog post to learn about Design Powers' rebranding strategy including redesigning our interior home office space!
How does the Power Plan actually improve your website project results?
When you’re planning a website project, the Power Plan (discovery) might feel tiresome but when done right, the insights, integrations and intangibles are worth their weight in gold...not to mention the results and happiness!
Does Your Website Discriminate? Ours Does.
Web accessibility is making the internet accessible to ALL kinds of people. Learn about the huge impact and benefits of making your small business website accessible. Design your site with a focus on equity, accessibility and inclusion.
How to Own Your Conviction Through Your Brand
Brands with conviction have purposes that fuel their business. They express company values by taking actions that positively impact the world. People connect with brands that live, breathe and inspire their convictions.
A Personal Trainer Relaunches Her Small Business Brand & Website in 2020
Stephanie Mitchell Fitness is a personal trainer specializing in women’s fitness in Arlington, Virginia. On January 1, 2020, she relaunched her business, brand, and a new website! Looking back one year later, we talk about relaunching in 2020.
Is an Acadium Apprenticeship Worthwhile?
We worked with a digital marketing intern on Acadium to help us with our small business social media! Read about our Acadium mentorship experience here.
Top 5 Website Design Principles To Increase Comprehension
Learn the top 5 website design principles to incorporate into your small business website that will maximize readability, comprehension, credibility and professionalism.
7 Reasons You Hate Your Website and 10 Steps to Own It!
Many small business owners have a love/hate relationship with their website. They hate the platform, how it looks, or what it says. Find out the 10 steps to take to get your site legit!
Everything You Need To Know About Organic SEO
Learn what it takes to improve your organic SEO. Want to know more about SEO & how to get to the top of Google? Find out now.
How I Pivoted from Graphic Design to Web Design
Pivoting from one career to another is never straightforward. Many classes, software, platforms, and mentors have helped me along the way, but I always kept the same goal in mind: to monetize my web design skills enough to build a sustainable business.
How Do I Successfully Build A Brand?
Ever wondered how you can build a successful brand? Want to know how you can build more trust with your clients? Find out in our latest blog post.
How To Make Your Website More Visible On Google
Your website is your 24/7 salesperson - it should be doing the selling for you. How do you get people on your website? Improve your visibility on Google.
Redesigning the Arlington Chamber of Commerce Logo
The Arlington Chamber of Commerce, a non-profit organization started in 1924, selected Design Powers to redesign their logo. This case study will give you an insight into the logo design process and what to expect when you hire a professional designer to create a lasting mark.
Brand Personality Sells – So What’s Your Company’s?
It’s hard to do it all - here’s how you can drive your sales through the roof by branding your own business personality and serve the people you were meant to.